
<?xml version="1.0" encoding="UTF-8" ?>
<modsCollection xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" xmlns:slims="http://slims.web.id" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd">
 <slims:resultInfo>
  <slims:modsResultNum>4</slims:modsResultNum>
  <slims:modsResultPage>1</slims:modsResultPage>
  <slims:modsResultShowed>10</slims:modsResultShowed>
 </slims:resultInfo>
 <mods version="3.3" ID="2469">
  <titleInfo>
   <title>Marketing Management:</title>
   <subTitle>Kotler Keller</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Philip Kotler</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Kevin Lane Keller</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9780273753360</identifier>
  <originInfo>
   <place>
    <placeTerm type="text"></placeTerm>
    <publisher>The Lester Pearson Institute For International Development</publisher>
    <dateIssued></dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="4862">
  <titleInfo>
   <title>Marketing for Competitiveness:</title>
   <subTitle>Asia yang mendunia pada era konsumen digital</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Hermawan Kartajaya</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Philip Kotler</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Hooi Den Huan</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Indradya</namePart>
   <role>
    <roleTerm type="text">Translator</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Eka Saputra</namePart>
   <role>
    <roleTerm type="text">Editor</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9786022913016</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher>Bentang Pustaka</publisher>
    <dateIssued>2017</dateIssued>
   </place>
  </originInfo>
  <slims:image>WhatsApp_Image_2023-09-25_at_13.43.52.jpeg.jpeg</slims:image>
 </mods>
 <mods version="3.3" ID="2462">
  <titleInfo>
   <title>Principles of Marketing</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Philip Kotler</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Gary Armstrong</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9780137006694</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">New York</placeTerm>
    <publisher>The Lester Pearson Institute For International Development</publisher>
    <dateIssued></dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="6374">
  <titleInfo>
   <title>Manajemen Pemasaran Edisi Ketiga Belas</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Kevin Lane Keller</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Philip  Kotler</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Bob Sabran</namePart>
   <role>
    <roleTerm type="text">Translator</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9780136009986</identifier>
  <originInfo>
   <place>
    <placeTerm type="text"></placeTerm>
    <publisher>Erlangga</publisher>
    <dateIssued>2009</dateIssued>
   </place>
  </originInfo>
 </mods>
</modsCollection>
